The Storytelling Habit

Create Authenticity, Connection, & Success Using A Comedian’s Formula

Learn the comedian’s formula for crafting stories that cultivate connection, authenticity and success in work and life.

Build Your Storytelling Habit

  • The Perfect Pitch

    Training #1

    Learn the foundation for crafting stories that connect using a comedian's formula. This 90-minute training gives you the tools for authentic networking, captivating interview skills, and the art of connection in any room + on any platform.

    Available In:
    The Habit Starter
    + The Habit Accelerator

  • Talking Points

    Training #2

    Learn how to craft talking points that serve as an anchor in any conversation, interview, and content creation campaign. Stop contorting yourself to "fit" the conversation and start planting your flag with strong, clear, and captivating talking points designed to position you as the expert you are.

    Available In:
    The Habit Accelerator

  • Social Media

    Training #3

    Learn how to reuse, repurpose, and recycle your content so that your audience experiences your work, consistently. This approach to social media offers a new way to “feed” the algorithm with content you actually believe in. Stop chasing the trends and start creating from a foundation of stories that will connect with your audience authentically and consistently.

    Available In:
    The Habit Accelerator

  • Povs

    Training #4

    Learn the game-changing skill of curating perspectives and POVs that become a defining factor of your brand's most authentic voice. Having a strong POV is an effective way for differentiating yourself within any industry and position yourself as the expert people seek out for new perspectives, strong opinions, and unapologetic views on the topic at hand.

    Available In:
    The Habit Accelerator

  • Your Story

    Training #5

    Welcome to the piece de resistance of storytelling. Learn how to uncover your unique skills you've picked up throughout the journey of your life, how that influences the way you approach your work, and why the most important story of all is the one you tell yourself about yourself.

    Available In:
    The Habit Accelerator

The Storytelling Habit offers two pathways, like a choose your own adventure for entrepreneurs and storytellers alike.

choose your own adventure

choose your own adventure

Option 1:

The Habit Starter is the adventure if you want to learn the comedian’s formula for how to talk about yourself and see what you can do with that information on your own. We love an independent baddie who marches to the beat of their own drum.

This pathway gives you access to The Perfect Pitch training which lays the foundation for Jenn’s unique approach to storytelling and content creation.

Benefits of The Habit Starter:

  • Access to The Perfect Pitch training

  • Downloadable workbook

  • 3- step formula for talking about yourself and your work using a comedian’s formula

  • Tips for creating authentic connections in conversations and your content

Start Your Storytelling Habit:

Option 2:

The Habit Accelerator is the perfect adventure for you if you’re ready to dive all the way in to your storytelling process, content creation, and overall approach to creating connection, authenticity, and success in work and life.

This pathway gives you FULL ACCESS to the complete step-by-step process for building The Storytelling Habit. We love a boss who’s ready to learn how (good) storytelling can strengthen every area of your business.

Benefits of The Habit Accelerator:

  • Access to the FULL 5-Part storytelling video series

  • Downloadable workbooks

  • Creative prompts and exercises

  • Sample content & repurpose ideas

  • Email prompts to build your Storytelling Habit

  • Formulas for storytelling in every area of your business

  • Tools to create new storytelling habits in life and business

  • Actionable steps for consistent storytelling in all areas

Accelerate Your Storytelling Habit:

Enter your NAME & EMAIL into The Storytelling adventure of your choice.

After submitting your info, you will be redirected to a new page (through a magical trap door ;) and prompted to complete your enrollment.

*You MUST complete your enrollment on the next page
to access the membership site.

A Taste Of What’s Inside

Testimonials

Start Your Storytelling Habit Today!

choose your own adventure

choose your own adventure

Option 1:

The Habit Starter is the adventure if you want to learn the comedian’s formula for how to talk about yourself and see what you can do with that information on your own. We love an independent baddie who marches to the beat of their own drum.

This pathway gives you access to The Perfect Pitch training which lays the foundation for Jenn’s unique approach to storytelling and content creation.

Benefits of The Habit Starter:

  • Access to The Perfect Pitch training

  • Downloadable workbook

  • 3- step formula for talking about yourself and your work using a comedian’s formula

  • Tips for creating authentic connections in conversations and your content

Start Your Storytelling Habit:

Option 2:

The Habit Accelerator is the perfect adventure for you if you’re ready to dive all the way in to your storytelling process, content creation, and overall approach to creating connection, authenticity, and success in work and life.

This pathway gives you FULL ACCESS to the complete step-by-step process for building The Storytelling Habit. We love a boss who’s ready to learn how good storytelling can strengthen every area of your business.

Benefits of The Habit Accelerator:

  • Access to the FULL 5-Part storytelling video series

  • Downloadable workbooks

  • Creative prompts and exercises

  • Sample content & repurpose ideas

  • Email prompts to build your Storytelling Habit

  • Formulas for storytelling in every area of your business

  • Tools to create new storytelling habits in life and business

  • Actionable steps for consistent storytelling in all areas

Accelerate Your Storytelling Habit:

Enter your NAME & EMAIL into The Storytelling adventure of your choice.

After submitting your info, you will be redirected to a new page (through a magical trap door ;) and prompted to complete your enrollment.

*You MUST complete your enrollment on the next page
to access the membership site.

✺ Frequently asked questions ✺

  • The Storytelling Habit is perfect for the entrepreneur, small business owner, artist and creative in search of a new and more soul-aligned approach to storytelling and content creation. Learn the art of connection using a comedian's formula and transform your storytelling process!

  • There are TWO pathways available to start The Storytelling Habit.

    • The Habit Starter (FREE)

    • The Habit Accelerator (PAID)

    Enter your NAME & EMAIL in the forms on this page and you will be redirected to a page to complete your enrollment.

  • All Sales are FINAL for The Habit Accelerator due to the fact that you have access to the FULL library of materials immediately upon purchase.

    Want to get a taste before committing? The Habit Starter is perfect for you!

  • Storytelling won't only transform the way you approach marketing, sales, pitches, and networking. It will transform the way you approach your life. Yes, really. Storytelling is a practice of getting to know yourself and choosing to take responsibility for the story of your life.

  • That really depends on you and how deeply you want to dive into your storytelling habit.

    The Perfect Pitch is the longest training (90-minutes) and the other 4 trainings run under 60-minutes each.

    Once you watch the trainings, the work really begins! The Storytelling Habit is designed to revisit and review regularly. The more you do it, the better and more effective your stories will become.

  • The Habit Starter is the first training of the 5-part training series. This is the foundational formula that sets the stage for everything else you will learn in The Habit Accelerator.

    Each training comes with downloadable slides. and worksheets.

choose your own adventure

choose your own adventure

Start Your Storytelling Habit:

Accelerate Your Storytelling Habit:

Enter your NAME & EMAIL into The Storytelling adventure of your choice.

After submitting your info,
you will be redirected to a new page (through a magical trap door ;)
and prompted to complete your enrollment.

*You MUST complete your enrollment on the next page
to access the membership site.

About Jenn

Jenn Lederer is an NYC based award-winning comedian, keynote speaker, and storytelling consultant. Her work has been featured by SiriusXM, Forbes.com, The Huffington Post, Inspiring Lives Magazine, on stages at YALE, Twitter and Google Headquarters in NYC and comedy clubs throughout New York City and Europe.

Performing all over the country, internationally and virtually, too! Jenn emcees and leads workshops and keynotes helping audiences learn how to answer the one question everyone hates (but can’t avoid) What do you do?” using the “comedian’s formula” for educating, connecting and amusing your audience.

Jenn’s experience spans 15+ years and at least 8 different avenues in the creative industry that include earning a BA in Dance from Point Park University, co-writing an off-off-Broadway musical, co-writing an album, owning and running a Talent Management company representing actors for film, TV and theater, Motivational Speaking, Business Coaching and now comedy.

Your Story Matters

Your Story Matters

The Storytelling Habit

Create Authenticity, Connection, & Success Using A Comedian’s Formula